Agriculture is facing unprecedented challenges not seen earlier by farmers or agricultural input suppliers. From unpredictable weather to pests that are resistant to pesticides, from problematic, over worked soils to decreasing agriculture land, water and labour, threats to agriculture have never been greater. On the other side consumer demands for Sustainable Non GMO, nutritive food products continue to rise at unprecedented rates. There has never been a greater need for innovation to meet the challenges of 21st Century Agriculture.
Advances in seed, crop protection, nutrition and automation have had little impact on long term concerns. Small sale farming whose produce feeds majority of the worlds population is more vulnerable today than ever before.
Fertis is a culmination of over a decade and a half of research work on novel materials and molecular formulations aimed at enhancing crop yields, reducing crop losses and producing clean label products under challenging conditions.
Fertisis fastgrowing technology company, focused on research, development and commercialisation of novel crop nutrients, microbes and protectants. It provides customer services that addresses some of the key agricultural challenges of the 21st Century faced by farmers and commodity purchasers.
The company has several novel and high potential products which are patented. Every products has undergone extensive research .Further ,the products are tested on multiple crops at multiple stages at different geographies .The results have been encouraging and has been accepted across progressive farmers and large corporate commodity purchasers as well .The company continues to invest aggressively in new products and service innovations.
Agriculture faces unique challenges in the 21st Century in the from of :
1. Tough resistant diseases and insects to changing weather patterns that threaten crop production
2. Over utilised and problematic soils (which constitute majority of the worlds agricultural land)
3. Increasing demand for nourishing, quality, clean label products and sustainable agriculture won't allow over use of Chemistry and GMO products.
In the context of increasing world population, per capita income, knowledge and reducing per capita age and on the other side reducing per capita agricultural land, fresh water and agricultural labour these problems are a major source of concern.
The science, technology and products that need to address these challenges have to be revolutionary and cannot be repurposed.
Novel Materials
Fertis is a pioneer in developing novel multifunctional nutritive materials and microbials to meet the challenges of 21st century agriculture.
For more details refer to Pronos S2, P2 and Duo (Advanced), Roxite, Carbo Silinate, Nitro Silinate, Actin.
Molecular Nutrient Formulations
Molecular Nutrient and Microbial Formulations are derived from an interdisciplinary process involving chemistry, biochemistry, biophysics, genetics, crop developmental and reproductive biology, crop physiology, micro biology, pathology and entomology with an objective to significantly enhance crop protection, yields and quality while reducing the use of harmful and unsustainable chemicals. Reputed 3rd Party trials aid in independent validation of formulation claims.
For more details refer to Zetol (Strom and Select), Dormulin, Krust/Chrust, Tracs,Actin...
Deep Services
Fertis works closely with farmers and large corporate customers in order to understand their needs, develop and supply fully customised products and services from seed to harvest in order to address their unique individual needs raging from crop quality, crop cost to crop residues and sustainability.
For more details refer to ProRise Program.
P.RAMABABU
Chairman
Mr.P.Rambabu is a Post Graduate in Social work and has done Executive Management Program at University of Michigan, Ann Arbor, USA.
He has 45 years of experience in Agri Industries viz., Chemicals & Fertilizers, pesticides and bio pesticides, sugar, cogeneration of power, distillery, ethanol, and many other connected businesses.
He held various senior positions viz., Managing Director, EID Parry (I) Ltd, Vice Chairman & Managing Director, M/s Gokaldas Exports Ltd, Chief Mentor-M/s Rajshree Sugar & Chemicals Limited, Member- “India Advisory Board”, M/s Bunge India Pvt, Advisory Board Member, CMS Info Systems Ltd and also he was on board of Sugar Process Research Institute (SPRI), Mackay, Australia, and actively collaborated with Dr,Chou of CTI(Dr Chou Technologies incorporated), New York, USA.
He held various positions in Industry Associations viz., President, Indian Sugar Mills Association (ISMA), President, South India Sugar Mill Association (SISMA), Vice President, India Sugar Exim Corporation (ISEC), in 2008 he earned the title “Sugar Expert”. He is also member of Council on Agriculture ND Co-Chairman (CII National task force on sugar)
Currently he is a director of India Sugar Exim Corporation (ISEC) New Delhi, and also Promoter of M/s Sadhana Agritech Services and Consulting Pvt Ltd and also he is a Promoter & Chairman of- M/s Lakshya Strategic Management Consultants Pvt Ltd.
He is a recipient of life time achievement award from National Institute of Personnel Management & Indian society for Training and Development.
V.R.KAUNDINYA
Director
Mr.V.Ram Kaundinya is a graduate in Agricultural sciences and Post Graduate in Management from Indian Institute of Management, Ahmedabad.
He has 36 years of corporate experience in the field of management especially in the businesses of agricultural inputs. He held various senior positions Viz. Managing Director and CEO of Advanta Ltd, Managing Director of Emergent Genetics India, Managing Director of Cyanamid Agro and senior management position in Hoechst India.
He held various positions in Industry Associations viz., Chairman-Crop Life India (Formerly the Indian Crop Protection Association), Chairman, the Agricultural Group of the biotech industry association (ABLE) and Director, the Association of Seed Industry (ASI). Served as a member of the MS. Swami Nathan Task Force.
He currently consults independently for companies and VC/PE funds operating in the field of agriculture He is on the boards of various reputed companies Viz., Axis Finance, Syngenta India, Cap Aleph Advisors, Bruhat Energy Solutions & Technologies, AgriRain Industries and Vasudhaika Software Solutions.
He is a Writer, Author and Teacher in Leading institutes like IIM, Ahmedabad.
P.GOPALAKRISHNA
Director
Mr. P. Goapalakrishna is a Graduate in Agricultural Sciences, Post Graduate in Management (MBA) from Indian Institute of Management (IIM), Ahmadabad and has done Advanced Management Programme (AMP-178) at Harvard Business School, Boston, USA.
He has 35 years of experience in Agri Input Industry, covering Fertilizers, Specialty Nutrients, Agro Chemicals, Plasticulture and Agri Retail Centers Business in India.
He was a Director on the boards of Coromandel SQM (India) Limited, Parry Chemicals Limited and Dare Investment Limited. He was also Chairman of Coromandel SQM (India) Limited for about 4 years. He worked as Advisor to Nagarjuna Fertilizers & Chemicals Limited, Executive Vice President to Coromandel International Limited and other positions in Sandoz (India) Limited, IFFCO etc.
He is currently the President & CEO of Fertis India Pvt.Limited.
P. Gopalakrishna
President & CEO
Mr. P. Goapalakrishna has 35 years of experience in Agri Input Industry, covering Fertilizers, Specialty Nutrients, Agro Chemicals, Plasticulture and Agri Retail Business in India. He held various positions viz., Chairman, Director on the Boards, Business Head and Marketing Head. His experience was in reputed Companies, viz., EID Parry (I) Ltd., Sandoz (I) Ltd., IFFCO and IPCL. The last position he held was Executive Vice President, Coromandel International Limited, (formerly Coromandel Fertilizers Ltd.) and Chairman on the Board of Coromandel SQM (India) Limited. Simultaneously, he was also Director on the Boards of Parry Chemicals Ltd., and Dare Investment Ltd.
He is a Graduate in Agricultural Sciences, Post Graduate in Management (MBA) at Indian Institute of Management (IIM) Ahmadabad and has done Advanced Management Programme (AMP-178) at Harvard Business School, Boston, USA.
Dr. K. Anil Kumar
Chief Scientific Officer, Head-R&D
Dr. K. Anil Kumar has 30 years Research experience in the areas of Nanobiotechnology, Material Science, Medicinal Chemistry and Solid State Formulations. He is an Author of three internationally reputed texts in Bio catalysis and Green Chemistry.
He is a Doctorate in Chemistry. He worked in Dr. Reddy’s Institute of Life Sciences heading their Center for Drug Repurposing (CRDR) for 3 years. His last position was Principal Scientist and Head of the center for Tata Chemicals Limited, Innovation Centre.
He is a Recipient of Young Scientist award in the year 1996 and has been recognized as the Top Innovator–Pharma Sector from India for the year 2008-09 by Intellectual Ventures (a US based company).
He is the Member of Research Council, CSIR – CMSCRI, Bhavnagar & Sri Maharishi Research Institute of Vedic Technologies. He is also Member of Expert Task Force for Pharmacopeal Standards for Nutraceuticals, Kalam Institute of health Technologies, GOI, Chairman of Ethics Committee of Sankar Eye Foundation Hospital.
Dr. A Jeyabal
Head -Technical Services
Dr. A Jeyabal has 25 years of experience in Agricultural Research & Agri Input Industry, covering Fertilizers, Specialty Nutrients, Customized Crop Solutions and Organic Crop Solutions in India. He held various positions viz., Head of Research, Head of Extension, Group Leader and Scientist. His experience was with EID Parry (I) Ltd and Rajshree Sugars & Chemicals Limited. The last position he held was Head -Technical Services, Nagarjuna Fertilizers and Chemicals limited.
He is a Doctorate in Agronomy and he has done Executive Education Program at Indian Institute of Management (IIM), Bangalore and a Management course at U21 Universitas, Singapore.
He is a member of various professional Organizations, viz., Indian Society of Agronomy, Fertilizer Association of India, South Indian Sugarcane & Sugar Technologists Association (SISSTA) and International Society of Sugarcane Technologists.
Dr. A Jeyabal published more than 90 research papers in reputed international and national journals and co-authored book chapters.
K. Vijaya Gopala Raju
Head- Sales & Marketing
Mr. K. Vijaya Gopala Raju has 33 years of experience in Agri Input Industry, covering Sales and Marketing of Fertilizers, Pesticides, Seed, Water Soluble Fertilizers, Customized Fertilizers, Micronutrients and Supplements. He has extensive exposure in Sales Operations and Direct Business Development of Institutional Clients, Channel Management, New Product Management and Market Development through Strategic Planning and Implementation.
He held various positions in Nagarjuna Fertilizers and Chemicals Limited including Head of Retail Sales & Marketing and later into Institutional Sales.
He is a Graduate in Agricultural Sciences from Andhra Pradesh Agricultural University and Post Graduate Diploma in Marketing Management (PGDMM) from Xavier School of Management in XLRI, Jamshedpur.
Technical Capabilities
1. Crop Physiology, Microbiology, Molecular Biology and Biochemistry
2. Organic, Inorganic and Analytical Chemistry
3. Agri Formulation
4. Material Science
5. Process, Electrical and Instrumentation Engineering
6. Agronomy
7. Crop Pathology and Entomology
8. Soil Science
9. Process Development and ScaleUp
10. Multi Location Trials and Regulatory Approvals
Commercial Capabilities
1. Production
2. Supply Chain (Global Sourcing and Multi Modal Inbound and Outbound Logistics)
3. Sales and Marketing
4. Channel Management